Let's bust 3 marketing myths that all new business owners MUST break free from in order to establish a successful, profitable, streamlined business… because you want to work smarter NOT harder, right??
Get your head in the game here, because we’re going to blow these myths out of the water and get your business on the right track. Getting focused is the #1 thing you’ll need if you want your business to succeed.
digital marketing strategies for online businesses
I’ve been involved with many small businesses over the years, and I can tell you that the most successful business owners are the ones with the right mindset and attitude — the people who are committed to having staying power, rising above challenges and being open to figuring things out.
Think about it: How much of an impact could you have if you commit to working your business for at least 10 hours a week for the next 5 years? That’s 2600 hours! You’d be a force to be reckoned with in your industry or niche with 2600 hours of focused marketing badassery.
These are some common things I hear, why they’re not true and how to fine-tune your approach to make the biggest impact with the least amount of time.
“Everyone needs what I’m offering.”
Everyone eats. You own a restaurant. Does that make everyone your client? Nope. Why? Because maybe you own a vegan restaurant. Or a steakhouse. It would be a complete waste of your time, energy and money to promote what you’re offering to people who don’t want it. This is a very blatant example, but it’s true for every single business. Finding your niche is an essential part of your marketing game plan. It will help you maximize your efforts, make it easier for you to craft offers your audience can’t live without and make purchasing from you a no-brainer.
Need help fine-tuning your niche? Join us in The Go-Getters Club to get more ideas on the how and the why of nailing your niche.
“I advertise on social media. I boost posts all the time.”
When you pay to boost a post it’s not actually the same thing as running a Facebook ad. This is actually a huge misconception. The goal of the boosted post is to get more likes, comments and shares, which isn’t necessarily the same thing as getting more customers and making more sales. If you’re boosting posts and not getting the conversions you’re after this is likely the culprit.
Facebook ads are set up in the back end of Facebook’s Business Manager. There are over 12 different outcomes you can optimize for, plus ways to customize and layer audiences based on specific behaviors and interests. And you can track it all and monitor performance! My nerdy little brain loves that part, because then you know what things need to be tweaked.
There are companies putting hundreds of thousands of dollars into social media ads every single month, but the great thing is that you can start for as little as $5 a day in ad spend. It’s a great entry point for small businesses, and if you do it right it can help you triple or quadruple your investment.
“I can have a successful business without a website or social media accounts.”
Guys. I hate to be the bearer of bad news, but you just can’t. I didn’t realize just how many of the small businesses I frequent don’t have a website until quarantine started. I was actually shocked, because there’s this thing called social proof. Think about it: When you go online to make a purchase you probably read the reviews. You might visit the website to make sure you’re purchasing from a legit company. And you might visit their social media accounts to see what other people are saying.
As a consumer, I hate to visit a Facebook page only to find that the lights are on but nobody’s home. Or to click on ‘Website’ from the Google search only to be taken to a Facebook page, or (even worse) not find any online information at all. I won’t purchase from a company if that’s what I find, and I know I’m not alone in that — and I’m a Gen X’er, not even a cool techie millennial!
Not having the online basics set up and functioning in your business could be costing you. I know not everyone out there is a tech whiz, and that’s totally ok! But the reality is that the digital world is king, at least for now, and there are some elements that just can’t be ignored. This is true for brick and mortar stores too, especially if you’re trying to increase revenue or scale.
Why is believing these 3 myths problematic?
Believing these 3 myths will stop you from reaching the fullest potential in your business. At the very least there’s a cap on your growth, and at the worst your sales are affected (or non-existent). If you don’t seek guidance you’re at risk of getting frustrated, feeling like you’re not good enough and losing what you’ve worked so hard for. I’ve been in that boat and let me tell you, it wasn’t pretty.
I’ve seen breakthrough after breakthrough with my clients, and I know that it’s not impossible to reach your goals. In fact, with the right plan, ANYTHING IS POSSIBLE. Sometimes what you need are the right action steps and guidance.
Many people search for information online haphazardly, and when that doesn't work, they give up. I don’t want you to give up because I know you can do this! And I know that because if you didn’t have what it takes you wouldn’t be reading this or trying to figure out how to do things better. So don't for one second doubt yourself.