So you're an [INSERT YOUR PROFESSION HERE] and you're trying to start an online business?
Maybe you're a health coach, nurse coach, business coach, course creator, life coach, dietitian, speech therapist, chef, virtual assistant, digital marketer, service provider...
It doesn't exactly matter what you do, there are probably a LOT of programs out there specific to helping people in your profession build an online business, which sounds pretty cool... until it isn't.
Here's why it might NOT be the best idea to join a program that's full of other people in your profession.
- Sure, it'll be full of your colleagues, which is great for connecting, ideas and networking... but that also means it's FULL of your competition. Since you'll all be learning the same business growth framework, it can ultimately be very hard to stand out from the crowd. And on top of that, it ends up feeling like you're one of a bazillion other people who trying to do exactly the same thing—not always best for the mindset.
- It can pigeonhole your ideas and zap your creativity. You're operating off of someone else's framework, so it's easy to see only what's presented to you. While this may help you put a business together faster, it often lacks the personal touches and uniqueness that you need to stand out and be heard in a saturated market. And let's be honest, most markets are saturated. What you need is a way to hone in on your unique talents, create killer offers and give your brand the voice it deserves. And it's just flat out hard to do this when you're surrounded by a bunch of people who are doing essentially the same thing as you are.
- It massively increases the comparison factor and brings those pesky "am I good enough?" feelings straight to the surface. Unless you're immune to the natural human inclination to compare yourself to others, you risk being stopped in your tracks if you start to compare yourself to everyone else around you. Is their business name better? Is their marketing more on point? What about those brand colors—is THAT how they're killing it when I'm over here doing the same exact things, but not getting the same results??
Joining a program that has people from a variety of professions can fill you with new ideas and help you see things from different perspectives. It can also help you create better offers that are uniquely YOU and geared specifically towards the people you're trying to help.
You'll still build your business, it'll just feel more like your own. This doesn't just skyrocket your confidence, it also helps your branding and marketing stand out, which is essential in the online space.
Looking for the right program to help you get started? Check out the Go-Getters Couch to $5K 12-week Business Training Plan!