It’s late and you’re on the couch. It’s the era of COVID-19, you’ve been quarantined for weeks, and you just finished eating [insert favorite snack here] because really, you haven’t been out of your sweatpants in days and snacks make you happy. You were just browsing Amazon on your phone and came across some really cool [insert awesome item here]. You sigh and put your phone down — you really shouldn’t buy that right now. Instead, you brush your teeth and go to bed.
You open your eyes the next morning, grab your phone and sleepily open Facebook to scroll before you start your day. Oh hey… there’s that really cool item again! I sure do like that, but no, not right now...
Later that night you’re on the couch, and you see that ad again. You almost forgot you wanted that thing! You better buy it now before you forget.
The fact is that less than 2% of first-time website visitors actually complete a purchase or the desired action you want them to take. This is why there is such power in remarketing (also known as retargeting). Your audience has already shown that they’re interested in what you have to offer — they just need to be reminded, until they finally decide it’s time to seal the deal.
Remarketing through social media advertising is that magical way your ad follows your fans around the internet, reminding them that what you offer is 1) indeed, amazing, and 2) they can no longer live without it. Studies show that you need to get in front of your potential clients multiple times before they actually do the thing you’re hoping they’ll do — purchase your product, sign up for your mailing list, come into your restaurant, etc.
Remarketing accomplishes this by focusing on the middle part of your sales funnel — the part where people know what you have to offer, but they’re still mulling it over. The best part about it? It has some of the highest ROIs (return on investments) of all the digital marketing options out there, and it can (and does!) work for any type of business. If you do nothing else this year for your business, it should absolutely be this.
Do you want to run a remarketing ad campaign for your business to increase your leads, sales and traffic but you’re not sure where to start? Book a call with me today to learn more. It’s free! And I can share some simple tips to get you started.
