Did you know that in the early 2010's I became a health coach and founded an online wellness business called Whole & Vibrant Living?

I learned a TON about running a business in the 5 years I owned the company. I wish I could say it was smooth sailing, but it really wasn't 🤯 I learned it all the hard, painful way.

I spent hours (...weeks, months, years) trying to figure out how to build a successful, profitable business. I put in 14-16 hour work-days on a regular basis (read: every. single. day), which led to:

1) Not having enough time and energy for my clients
2) Feeling rather hopeless and frustrated
3) Complete and insurmountable burnout

Here are 3 of the most important lessons I learned.

Lesson #1: Become best friends with the right technology.
You CANNOT escape the digital world (nor should you try) but you can't get lost in it either. There's a whole lotta tech out there... but you DO NOT have to know it all. Pick a few different platforms and learn them well. Not only will make your life and business so much easier, you'll be able to invest the rest of your time and energy in impactful ways.

Also important to note:
If tech is not your thing, or you simply don't have the time to deal with it, seek help! Help is where it's at... in the past year I've hired a virtual assistant, my own business coach, a team of copywriters, an SEO specialist and more! And I truly believe this was the difference between having a business that made $10,000 a year to one that earns 5-figures a month.

Lesson #2: Stop trying to create the 'perfect' business.
I'm pretty sure tweaks, edits and updates last an entire freaking lifetime. Seriously, I don't think it ever ends! I got completely lost in this in my first business. I looooooove to create offers, and I can make edits to my website, graphics and other little insignificant things until the end of time.... but all this does is delay business growth and, ultimately, the financial well-being of your business.

I'm actually convinced this is a sneaky ploy by our subconscious to protect us and keep us hidden.

The truth is, selecting the exact right font might make you feel complete, but doesn't make you money. I work with businesses who are making nearly 7-figures A MONTH 🤯 they are absolutely crushing it. And you wanna know what?? Their stuff isn't perfect... it's effective.

There's a strong chance you'll always want to tweak something.

My best advice: Get it out there. NOW! Even best sellers have typos. Done is better than perfect.

Lesson #3: Dream, plan, implement, execute... in that order!
You need these 4 things in equal parts to build a strong business. Ideas and dreams are wonderful, but without proper planning, implementation and execution, you get nowhere. To get yourself from point A to point B, you MUST have a strategic, actionable plan. Thinking things to death or latching onto the next shiny-object-of-an-idea doesn't move you forward. Action does. Even if it's imperfect action.

Can you relate to any of this? I'd love to hear your story!